The third season of the IPL saw interest rise dramatically in the United Kingdom, due to telecasts being moved from the subscription-based Setanta Sports to the free-to-air ITV4. Lalit Modi, then chairman and Commissioner, also expressed immense satisfaction on the way IPL has been accepted by the British audience. "ITV beats Sky Sports over the weekend in number of viewers. This is great going. The ITV numbers are double that of rugby league. This is huge by all imaginations. UK figures for viewership on ITV already 10 times that of last year. This is just fantastic news," he said.[56]
Fantasy Cricket[edit]
A number of portals piggyback on the immense popularity of the Indian Premier League and offer users an opportunity to play fantasy cricket leagues specially designed for the IPL. Fantasy cricket is a game which allows users to make a virtual team and then allots points to them based on how their chosen players perform in the actual matches. There are some basic rules that need to be followed while creating a virtual team. It is hugely popular in India and among Indians living abroad during the eight weeks of the Indian Premier League. It can be played on official website of IPL.
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