Sponsorships[edit]
India's biggest property developer DLF Group paid ₹2.50 billion (around US$50 million) to be the title sponsor of the tournament for 5 years from 2008 to 2012.[31] From 2013 season, the American food and beverage company PepsiCo took over title sponsorship for five years valued at ₹3968 million, and also exclusive beverage supplier for the IPL teams in the 2013 season.[32][33]
The IPL is expected to bring the BCCI an income of approximately US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchises and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchises 45% and prize money 5%. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a 
1.06 billion (US$17 million) (approximately £15 million) deal. This deal sees the McDowells No.1 brand on all umpires' uniforms and also on the giant screens during third umpire decisions.[34]
1.06 billion (US$17 million) (approximately £15 million) deal. This deal sees the McDowells No.1 brand on all umpires' uniforms and also on the giant screens during third umpire decisions.[34]
Other sponsorships include, a deal with Hero Honda worth $22.5 million, with PepsiCo worth $12.5 million, and a deal with Kingfisher at $26.5 million.[35]
Television rights[edit]
On 17 January 2008 it was announced that a consortium consisting of India's Sony Entertainment Television(Set Max) network and Singapore-based World Sport Groupsecured the global broadcasting rights of the Indian Premier League.[36] The record deal has a duration of ten years at a cost of US$1.026 billion. As part of the deal, the consortium will pay the BCCI US$918 million for the television broadcast rights and US$108 million for the promotion of the tournament.[37] This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side.
After losing the battle in court, Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying 87 billion (US$1.4 billion) for 10 years. One of the reasons for payment of this huge amount is seen as the money required to subsidise IPL's move to South Africa which will be substantially more than the previous IPL. IPL had agreed to subsidise the difference in operating cost between India and South Africa as it decided to move to the African nation after the security concerns raised because of its coincidence with India's general elections.
87 billion (US$1.4 billion) for 10 years. One of the reasons for payment of this huge amount is seen as the money required to subsidise IPL's move to South Africa which will be substantially more than the previous IPL. IPL had agreed to subsidise the difference in operating cost between India and South Africa as it decided to move to the African nation after the security concerns raised because of its coincidence with India's general elections.
20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchisees. The money would be distributed in these proportions until 2012, after which the IPL would go public and list its shares (But in March 2010, IPL decided not to go public).[38]
Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. It is officially broadcast on Set Max, Set Six and in internet on Times internet.
On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4free to air channel.[39]
On 1 April 2011, Rogers Media announced that he signed a four-year exclusive deal in Canada to broadcast 36 group stage matches, 3 playoff matches and 1 championship match on its channel Sportsnet One.[40] In the 2012 season, its coverage includes a weekly highlight show and four matches on its Omni Television multicultural stations, and the IPL Final was broadcast on the main Sportsnet regional channels.[41]
| Winning Bidder | Regional Broadcast Rights | Terms of Deal |
|---|---|---|
| Sony Entertainment Television/World Sport Group (SET Max and Sony SIX) | India, Bangladesh, Bhutan, Nepal | 10 years, 2008–2017 at 87 billion (US$1.4 billion) (revised)[36] |
| The Times Group | Worldwide | Global Rights to distribute on broadband, mobile and radio. 4 Years 2011–2014, Terms not released.[42] |
| Maasranga Television | Bangladesh | [43] |
| GEO Super (2008–2010, 2012, 2013, 2014) | Pakistan | Contract extended to 2013.[44] |
| Carlton Sports Network (2012–) Sri Lanka Rupavahini Corporation: Channel Eye (2008–2011) | Sri Lanka | Terms not released. |
| Network Ten (2008) One (2009–2010) | Australia: Currently no television broadcasting.[45] | 5 years, 2008–2012 at A$10–15 million.[46] |
| Sky Sport (2008–2010, 2012–) | New Zealand | Terms not released. |
| PCCW | Hong Kong: Broadcast rights on Now TV. | 2 years, 2010–2011 terms not released. |
| StarHub | Singapore: Broadcast rights on IPL Channel. | Terms not released. |
| Astro | Malaysia, Brunei | Terms not released. |
| SuperSport | South Africa, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Côte d'Ivoire, Democratic Republic of the Congo, Djibouti, Eritrea, Ethiopia, Equatorial Guinea, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Republic of the Congo, Rwanda, Saint Helena, Ascension and Tristan da Cunha, São Tomé and Príncipe Senegal, Seychelles, Sierra Leone, South Sudan, Swaziland, Tanzania, Togo, Uganda, Zambia, Zimbabwe | 10 Years, 2008–2017 terms not released. |
| Arab Digital Distribution(CricOne) | United Arab Emirates, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, Yemen
Broadcast rights on CricOne
| 10 Years, 2008–2017 terms not released.[47] |
| Sky Sports(2015–) ITV (2010–2014) Setanta Sports (2008–2009) | United Kingdom: Broadcast on ITV4. | 4 Years 2011–2014, Terms not released. |
| SportsMax | Anguilla, Antigua and Barbuda, Bahamas, British Virgin Islands, Barbados, Bermuda, Cayman Islands, Dominica, Grenada, Guadeloupe, Guyana, Jamaica, Martinique, Montserrat, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Sint Maarten, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, United States Virgin Islands | Terms not released. |
| Sportsnet One/World/Omni(2011–present) Asian Television Network (2008–2010) ATN-Asian Radio (2008–present) | Canada: Exclusive broadcast rights. | 4 years, 2011–2014 terms not released. |
| Willow (2008–2010, 2012–present) | United States | Rights to distribute on television, radio, broadband and Internet, for the IPL in North America. 5 years, 2008–2012, terms not released.[48] |
| NEO Cricket (2011–) Dish Network (2008, 2011) DirecTV(2008–2010) | United States | Terms not released; channel and IPL rights have since been merged into Willow |
Revenue and profits[edit]
The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.[49] It was valued at US$2.01 billion in 2009 by the same consultancy.[50]
There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.[51] While The Times said that all but Kings XI Punjab made a profit.[52]
In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with Swiss watchmaker Bandelier to make official watches for the IPL.[53]
Mobile applications[edit]
DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently[when?], they have released the IPL T20 Mobile applications for iPhone, Nokia Smartphones and BlackBerry devices. It is available across all other major Mobile platforms including the Android,Windows Mobile, Palm & others.[54]
Official website[edit]
The IPL negotiated a contract with the Canadian company Live Current Media Inc. to run and operate its portals and the minimum guarantee has been negotiated at US$50 million over the next 10 years.[55] In 2010, the contract was nullified and the BCCI decided to run the IPL Digital properties in-house. The official website of the tournament iswww.iplt20.com. Incorporating popular forms of social media, the website now contains a more holistic presence across all online mediums to empower user interaction.
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